AdvallyBot
GoodBotVerifiedBOTAdvallyBot is a web crawler used by the Advally advertising platform to analyze website content for ad targeting and contextual relevance. Operated by Advally.
What is AdvallyBot?
AdvallyBot is an automated agent operated by Advally, a digital advertising technology company. The bot traverses websites to analyze page content, keywords, and thematic structure, which allows the platform to serve contextually relevant advertisements to users. By understanding the nature of the content on a specific page, Advally helps publishers and advertisers optimize their ad placements for better engagement and performance.
Identification
AdvallyBotWhy it crawls your site
The bot crawls the web to build a contextual map of publisher websites, ensuring that ad campaigns are matched with appropriate content. This process is essential for brand safety and relevance, as it prevents ads from appearing on pages with mismatched or inappropriate topics. Website owners can verify the bot's intent by reviewing the Advally documentation or by monitoring the bot's behavior through standard server logs to ensure it respects robots.txt directives.
Block or allow AdvallyBot
Add a Disallow rule for AdvallyBot in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.
# Block AdvallyBot from crawling your entire site User-agent: AdvallyBot Disallow: / # Allow AdvallyBot full access User-agent: AdvallyBot Allow: /
Ensure your robots.txt allows AdvallyBot. Verify requests by checking the user-agent string.
Traffic & trends
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Links & references
Data sources
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