Directory/Categories/Advertising & Marketing/Proximic

Proximic

Name: Proximic
Author: ComScore

GoodBotVerifiedBOT

The Proximic crawler visites websites serving ads on behalf of them or their partners to determine which ads best fit a given website's content. Operated by ComScore.

Operator website ↗

GoodBot

Assessment

Advertising & Marketing

What is Proximic?

Proximic is a web crawler operated by ComScore. The Proximic crawler visites websites serving ads on behalf of them or their partners to determine which ads best fit a given website's content.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name

Proximic

Operator

ComScore

Why it crawls your site

Proximic crawls websites to collect data for advertising and marketing purposes. It is operated by ComScore as part of their advertising infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

Block or allow Proximic

Block it

Add a Disallow rule for compatible; proximic in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block Proximic from crawling your entire site
User-agent: compatible; proximic
Disallow: /

# Allow Proximic full access
User-agent: compatible; proximic
Allow: /

Allow & verify

Ensure your robots.txt allows compatible; proximic. Verify requests are genuine by checking the user-agent string and referring to ComScore's documentation.