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EM

Embedly

GoodBotVerifiedBOT

Embedly link preview service (operated by Medium) that fetches metadata and embeds for URLs. Operated by Embedly.

GoodBot
Assessment
Page Preview
Category
BOT
Kind
1
Data sources
AI-generated summary, drawn from Cloudflare, operator docs, and community data

What is Embedly?

Embedly is a web crawler operated by Embedly. Embedly link preview service (operated by Medium) that fetches metadata and embeds for URLs.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name
Embedly
Operator
Embedly
Category
Page Preview
Kind
BOT
Verification
Verified bot
Cloudflare slug
embedly
User-agent patterns
Embedly
User-agent string
Mozilla/5.0 (compatible; Embedly/0.2; +http://support.embed.ly/)
Main use cases
Link preview generationThumbnail creationSocial media cards

Why it crawls your site

Embedly crawls websites to generate link previews and thumbnails for shared URLs. It is operated by Embedly as part of their link preview infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

Block or allow Embedly

Block it

Add a Disallow rule for Embedly in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block Embedly from crawling your entire site
User-agent: Embedly
Disallow: /

# Allow Embedly full access
User-agent: Embedly
Allow: /
Allow & verify

Ensure your robots.txt allows Embedly. Verify requests are genuine by checking the user-agent string and referring to Embedly's documentation.

Traffic & trends

Cloudflare Radar traffic

No Cloudflare traffic data available.

Google Trends interest

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Data sources

This profile is compiled from the following sources.

CloudflareRadar
Last updated July 26, 2026