Directory/Categories/Advertising & Marketing/Google AdsBot

Google AdsBot

GoodBotVerifiedBOT

Google AdsBot is special-case crawler that monitors websites where Google Ads are served. Operated by Google.

Operator website ↗

GoodBot

Assessment

Advertising & Marketing

What is Google AdsBot?

Google AdsBot is a web crawler operated by Google. Google AdsBot is special-case crawler that monitors websites where Google Ads are served.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name

Google AdsBot

Operator

Google

How we rated this bot

Verified by Cloudflare, which confirms who runs it, with no widespread reports of abuse.

Names itself honestly

Yes

Verified by Cloudflare

Yes

Says it follows robots.txt and opt-outs

Not stated

Ignores site rules

Some reports found

Disguises itself or evades blocks

None found

Overloads sites

None found

How widely people complain

One or two isolated anecdotes from individual site owners

Reddit discussion

Discussion is neutral or practical, such as how to allow or block it

What we read

Why it crawls your site

Google AdsBot crawls websites to collect data for advertising and marketing purposes. It is operated by Google as part of their advertising infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

IP ranges

Requests from Google AdsBot originate from these published ranges. For strict verification, match the source IP against this list in addition to checking the user-agent and reverse-DNS.

Showing 24 of 317 ranges

Block or allow Google AdsBot

Block it

Add a Disallow rule for AdsBot-Google in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block Google AdsBot from crawling your entire site
User-agent: AdsBot-Google
Disallow: /

# Allow Google AdsBot full access
User-agent: AdsBot-Google
Allow: /