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Google AdsBot

GoodBotVerifiedBOT

Google AdsBot is special-case crawler that monitors websites where Google Ads are served. Operated by Google.

GoodBot
Assessment
Advertising & Marketing
Category
BOT
Kind
1
Data sources
AI-generated summary, drawn from Cloudflare, operator docs, and community data

What is Google AdsBot?

Google AdsBot is a web crawler operated by Google. Google AdsBot is special-case crawler that monitors websites where Google Ads are served.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name
Google AdsBot
Operator
Google
Category
Advertising & Marketing
Kind
BOT
Verification
Verified bot
Cloudflare slug
googleads
User-agent patterns
AdsBot-Google
User-agent string
AdsBot-Google (+http://www.google.com/adsbot.html)
Main use cases
Web crawlingData collection

Why it crawls your site

Google AdsBot crawls websites to collect data for advertising and marketing purposes. It is operated by Google as part of their advertising infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

IP ranges

Requests from Google AdsBot originate from these published ranges. For strict verification, match the source IP against this list in addition to checking the user-agent and reverse-DNS.

Showing 24 of 311 ranges

Block or allow Google AdsBot

Block it

Add a Disallow rule for AdsBot-Google in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block Google AdsBot from crawling your entire site
User-agent: AdsBot-Google
Disallow: /

# Allow Google AdsBot full access
User-agent: AdsBot-Google
Allow: /
Allow & verify

Ensure your robots.txt allows AdsBot-Google. Verify requests are genuine by checking the user-agent string and referring to Google's documentation.

Traffic & trends

Cloudflare Radar traffic
4.0%

Share of bot traffic observed by Cloudflare Radar.

Google Trends interest

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Data sources

This profile is compiled from the following sources.

CloudflareRadar
Last updated July 21, 2026