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Directory/Categories/Advertising & Marketing/Meta-externalads/1.1
ME

Meta-externalads/1.1

GoodBotCommunity-sourced

A specialized crawler operated by Meta to fetch and analyze website content for the purpose of improving advertising relevance and product performance. Operated by Meta Platforms, Inc..

GoodBot
Assessment
Advertising & Marketing
Category
Bot
Kind
1
Data sources
AI-generated summary, drawn from Cloudflare, operator docs, and community data

What is Meta-externalads/1.1?

Meta-ExternalAds is a dedicated web crawler managed by Meta Platforms, Inc. designed to support the company's advertising ecosystem. Unlike Meta's AI-focused crawlers, this agent specifically targets web content to refine ad targeting, verify landing page relevance, and improve the overall performance of advertising products across Meta's family of apps.

Helpful — This bot is a legitimate tool used by Meta to ensure that advertisements and shared content are accurately represented and optimized across their platforms.

Identification

Bot name
Meta-externalads/1.1
Operator
Meta Platforms, Inc.
Category
Advertising & Marketing
Verification
Community-sourced
User-agent string
meta-externalads/1.1 (+https://developers.facebook.com/docs/sharing/webmasters/crawler)
Main use cases
Ad optimization and relevanceContent analysis for advertising productsImproving ad-related user experiences

Why it crawls your site

The bot crawls websites to gather metadata and content signals that help Meta's advertising algorithms understand the context of a page. By analyzing this data, Meta can ensure that ads displayed to users are contextually appropriate and that the destination pages provide a high-quality experience. Site owners can manage this crawler's access via standard robots.txt directives, and its activity can be verified through the official Meta developer documentation.

IP ranges

Requests from Meta-externalads/1.1 originate from these published ranges. For strict verification, match the source IP against this list in addition to checking the user-agent and reverse-DNS.

Showing 24 of 380 ranges

Block or allow Meta-externalads/1.1

Block it

Add a Disallow rule for meta-externalads/1.1 (+https://developers.facebook.com/docs/sharing/webmasters/crawler) in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block Meta-externalads/1.1 from crawling your entire site
User-agent: meta-externalads/1.1 (+https://developers.facebook.com/docs/sharing/webmasters/crawler)
Disallow: /

# Allow Meta-externalads/1.1 full access
User-agent: meta-externalads/1.1 (+https://developers.facebook.com/docs/sharing/webmasters/crawler)
Allow: /
Allow & verify

Ensure your robots.txt allows meta-externalads/1.1 (+https://developers.facebook.com/docs/sharing/webmasters/crawler). Verify requests by checking the user-agent string.

Traffic & trends

Cloudflare Radar traffic

No Cloudflare traffic data available.

Google Trends interest

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Related bots

Other crawlers operated by Meta Platforms, Inc..

FA
facebookbot
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Links & references

Meta Platforms, Inc. documentation
developers.facebook.com/docs/sharing/webmasters/crawler
↗

Data sources

This profile is compiled from the following sources.

CrawlersDatabase
Last updated September 22, 2026

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