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Bing Ads

GoodBotVerifiedBOT

AdIdxBot is the crawler used by Bing Ads. AdIdxBot crawls ads and follows the websites from those ads for quality control. Just like Bingbot, AdIdxBot has both “desktop” and “mobile” variants. Operated by Microsoft.

GoodBot
Assessment
Advertising & Marketing
Category
BOT
Kind
1
Data sources
AI-generated summary, drawn from Cloudflare, operator docs, and community data

What is Bing Ads?

Bing Ads is a web crawler operated by Microsoft. AdIdxBot is the crawler used by Bing Ads. AdIdxBot crawls ads and follows the websites from those ads for quality control. Just like Bingbot, AdIdxBot has both “desktop” and “mobile” variants.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name
Bing Ads
Operator
Microsoft
Category
Advertising & Marketing
Kind
BOT
Verification
Verified bot
Cloudflare slug
adidxbot
User-agent patterns
adidxbot
User-agent strings
Mozilla/5.0 (compatible; adidxbot/2.0; +http://www.bing.com/bingbot.htm)
Mozilla/5.0 (iPhone; CPU iPhone OS 7_0 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0 Mobile/11A465 Safari/9537.53 (compatible; adidxbot/2.0; +http://www.bing.com/bingbot.htm)
Main use cases
Web crawlingData collection

Why it crawls your site

Bing Ads crawls websites to collect data for advertising and marketing purposes. It is operated by Microsoft as part of their advertising infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

IP ranges

Requests from Bing Ads originate from these published ranges. For strict verification, match the source IP against this list in addition to checking the user-agent and reverse-DNS.

Showing 24 of 28 ranges

Block or allow Bing Ads

Block it

Add a Disallow rule for adidxbot in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block Bing Ads from crawling your entire site
User-agent: adidxbot
Disallow: /

# Allow Bing Ads full access
User-agent: adidxbot
Allow: /
Allow & verify

Ensure your robots.txt allows adidxbot. Verify requests are genuine by checking the user-agent string and referring to Microsoft's documentation.

Traffic & trends

Cloudflare Radar traffic

No Cloudflare traffic data available.

Google Trends interest

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Data sources

This profile is compiled from the following sources.

CloudflareRadar
Last updated July 21, 2026