Bing Ads
GoodBotVerifiedBOTAdIdxBot is the crawler used by Bing Ads. AdIdxBot crawls ads and follows the websites from those ads for quality control. Just like Bingbot, AdIdxBot has both “desktop” and “mobile” variants. Operated by Microsoft.
What is Bing Ads?
Bing Ads is a web crawler operated by Microsoft. AdIdxBot is the crawler used by Bing Ads. AdIdxBot crawls ads and follows the websites from those ads for quality control. Just like Bingbot, AdIdxBot has both “desktop” and “mobile” variants.
Identification
adidxbotWhy it crawls your site
Bing Ads crawls websites to collect data for advertising and marketing purposes. It is operated by Microsoft as part of their advertising infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.
IP ranges
Requests from Bing Ads originate from these published ranges. For strict verification, match the source IP against this list in addition to checking the user-agent and reverse-DNS.
Block or allow Bing Ads
Add a Disallow rule for adidxbot in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.
# Block Bing Ads from crawling your entire site User-agent: adidxbot Disallow: / # Allow Bing Ads full access User-agent: adidxbot Allow: /
Ensure your robots.txt allows adidxbot. Verify requests are genuine by checking the user-agent string and referring to Microsoft's documentation.
Traffic & trends
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From the community
Recent Reddit discussion mentioning this bot.
Related bots
Other crawlers operated by Microsoft.
Links & references
Data sources
This profile is compiled from the following sources.