Directory/Categories/Advertising & Marketing/ContextualBot

ContextualBot

GoodBotVerifiedBOT

Accesses page content to create contextual segments for targeting within several DPS & SSP platforms. Operated by Outcomes.

Operator website ↗

GoodBot

Assessment

Advertising & Marketing

What is ContextualBot?

ContextualBot is a web crawler operated by Outcomes. Accesses page content to create contextual segments for targeting within several DPS & SSP platforms.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name

ContextualBot

Operator

Outcomes

How we rated this bot

Verified by Cloudflare, which confirms who runs it, with no widespread reports of abuse.

Names itself honestly

Yes

Verified by Cloudflare

Yes

Says it follows robots.txt and opt-outs

Not stated

Ignores site rules

None found

Disguises itself or evades blocks

None found

Overloads sites

None found

How widely people complain

No complaint about this bot in the evidence

Reddit discussion

Discussion is neutral or practical, such as how to allow or block it

What we read

Why it crawls your site

ContextualBot crawls websites to collect data for advertising and marketing purposes. It is operated by Outcomes as part of their advertising infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

Block or allow ContextualBot

Block it

Add a Disallow rule for ContextualBot in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block ContextualBot from crawling your entire site
User-agent: ContextualBot
Disallow: /

# Allow ContextualBot full access
User-agent: ContextualBot
Allow: /