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PinterestBot

GoodBotVerifiedBOT

Pinterestbot is Pinterest’s web crawler. Pinterestbot crawls, or visits public websites to index their content, with the aim of driving traffic back to those websites. It also scrapes content to make sure Pin details, like price and title, are up to date, and to detect and remove broken website links behind Pins. Operated by Pinterest.

GoodBot
Assessment
Aggregator
Category
BOT
Kind
1
Data sources
AI-generated summary, drawn from Cloudflare, operator docs, and community data

What is PinterestBot?

PinterestBot is a web crawler operated by Pinterest. Pinterestbot is Pinterest’s web crawler. Pinterestbot crawls, or visits public websites to index their content, with the aim of driving traffic back to those websites. It also scrapes content to make sure Pin details, like price and title, are up to date, and to detect and remove broken website links behind Pins.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name
PinterestBot
Operator
Pinterest
Category
Aggregator
Kind
BOT
Verification
Verified bot
Cloudflare slug
pinterest
User-agent patterns
pinterest.com/
User-agent strings
Pinterest/0.2 (+https://www.pinterest.com/bot.html)
Mozilla/5.0 (compatible; Pinterestbot/1.0; +https://www.pinterest.com/bot.html)
Mozilla/5.0 (compatible; Pinterestbot/1.0; +http://www.pinterest.com/bot.html)
Main use cases
Web crawlingData collection

Why it crawls your site

PinterestBot crawls websites to aggregate content from multiple sources. It is operated by Pinterest as part of their content aggregation infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

Block or allow PinterestBot

Block it

Add a Disallow rule for pinterest.com/ in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block PinterestBot from crawling your entire site
User-agent: pinterest.com/
Disallow: /

# Allow PinterestBot full access
User-agent: pinterest.com/
Allow: /
Allow & verify

Ensure your robots.txt allows pinterest.com/. Verify requests are genuine by checking the user-agent string and referring to Pinterest's documentation.

Traffic & trends

Cloudflare Radar traffic

No Cloudflare traffic data available.

Google Trends interest

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Data sources

This profile is compiled from the following sources.

CloudflareRadar
Last updated July 21, 2026