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Taboola

GoodBotVerifiedBOT

The Taboola crawler visits websites advertiser campaign websites to audit the content of the page and gather site metadata and summary data. Operated by Taboola.

GoodBot
Assessment
Advertising & Marketing
Category
BOT
Kind
1
Data sources
AI-generated summary, drawn from Cloudflare, operator docs, and community data

What is Taboola?

Taboola is a web crawler operated by Taboola. The Taboola crawler visits websites advertiser campaign websites to audit the content of the page and gather site metadata and summary data.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name
Taboola
Operator
Taboola
Category
Advertising & Marketing
Kind
BOT
Verification
Verified bot
Cloudflare slug
taboola
User-agent patterns
Taboolabot
User-agent string
Mozilla/5.0 (compatible; Taboolabot/3.7; +http://www.taboola.com)
Main use cases
Web crawlingData collection

Why it crawls your site

Taboola crawls websites to collect data for advertising and marketing purposes. It is operated by Taboola as part of their advertising infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

Block or allow Taboola

Block it

Add a Disallow rule for Taboolabot in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block Taboola from crawling your entire site
User-agent: Taboolabot
Disallow: /

# Allow Taboola full access
User-agent: Taboolabot
Allow: /
Allow & verify

Ensure your robots.txt allows Taboolabot. Verify requests are genuine by checking the user-agent string and referring to Taboola's documentation.

Traffic & trends

Cloudflare Radar traffic

No Cloudflare traffic data available.

Google Trends interest

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Data sources

This profile is compiled from the following sources.

CloudflareRadar
Last updated July 21, 2026