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TTD Content

GoodBotVerifiedBOT

The Trade Desk crawler classifies webpage content to allow advertisers to choose where they show ads. Operated by The Trade Desk.

GoodBot
Assessment
Advertising & Marketing
Category
BOT
Kind
1
Data sources
AI-generated summary, drawn from Cloudflare, operator docs, and community data

What is TTD Content?

TTD Content is a web crawler operated by The Trade Desk. The Trade Desk crawler classifies webpage content to allow advertisers to choose where they show ads.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name
TTD Content
Operator
The Trade Desk
Category
Advertising & Marketing
Kind
BOT
Verification
Verified bot
Cloudflare slug
ttd-content
User-agent patterns
TTD-Content
User-agent string
Mozilla/5.0 (compatible; TTD-Content; +https://www.thetradedesk.com/general/ttd-content)
Main use cases
Web crawlingData collection

Why it crawls your site

TTD Content crawls websites to collect data for advertising and marketing purposes. It is operated by The Trade Desk as part of their advertising infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

Block or allow TTD Content

Block it

Add a Disallow rule for TTD-Content in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block TTD Content from crawling your entire site
User-agent: TTD-Content
Disallow: /

# Allow TTD Content full access
User-agent: TTD-Content
Allow: /
Allow & verify

Ensure your robots.txt allows TTD-Content. Verify requests are genuine by checking the user-agent string and referring to The Trade Desk's documentation.

Traffic & trends

Cloudflare Radar traffic

No Cloudflare traffic data available.

Google Trends interest

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Data sources

This profile is compiled from the following sources.

CloudflareRadar
Last updated July 21, 2026