Directory/Categories/SEO/Google-AdWords-Express

Google-AdWords-Express

Name: Google-AdWords-Express
Author: Google

GoodBotVerifiedBOT

Google-AdWords-Express is a bot for a Google Ads product aimed at small businesses. It crawls advertiser websites to assist with ad creation and to verify site information. Operated by Google.

Operator website ↗

GoodBot

Assessment

SEO

What is Google-AdWords-Express?

Google-AdWords-Express is a web crawler operated by Google. Google-AdWords-Express is a bot for a Google Ads product aimed at small businesses. It crawls advertiser websites to assist with ad creation and to verify site information.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name

Google-AdWords-Express

Operator

Google

Why it crawls your site

Google-AdWords-Express crawls websites to analyze search engine optimization factors and backlinks. It is operated by Google as part of their SEO analysis infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

IP ranges

Requests from Google-AdWords-Express originate from these published ranges. For strict verification, match the source IP against this list in addition to checking the user-agent and reverse-DNS.

Showing 24 of 311 ranges

Block or allow Google-AdWords-Express

Block it

Add a Disallow rule for Google-AdWords-Express in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block Google-AdWords-Express from crawling your entire site
User-agent: Google-AdWords-Express
Disallow: /

# Allow Google-AdWords-Express full access
User-agent: Google-AdWords-Express
Allow: /

Allow & verify

Ensure your robots.txt allows Google-AdWords-Express. Verify requests are genuine by checking the user-agent string and referring to Google's documentation.