Directory/Categories/SEO/Google-Adwords-Instant

Google-Adwords-Instant

Name: Google-Adwords-Instant
Author: Google

GoodBotVerifiedBOT

Google-Adwords-Instant is a bot connected to the Google Ads platform. It visits advertiser landing pages to perform verification and quality checks. Operated by Google.

Operator website ↗

GoodBot

Assessment

SEO

What is Google-Adwords-Instant?

Google-Adwords-Instant is a web crawler operated by Google. Google-Adwords-Instant is a bot connected to the Google Ads platform. It visits advertiser landing pages to perform verification and quality checks.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name

Google-Adwords-Instant

Operator

Google

Why it crawls your site

Google-Adwords-Instant crawls websites to analyze search engine optimization factors and backlinks. It is operated by Google as part of their SEO analysis infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

IP ranges

Requests from Google-Adwords-Instant originate from these published ranges. For strict verification, match the source IP against this list in addition to checking the user-agent and reverse-DNS.

Showing 24 of 311 ranges

Block or allow Google-Adwords-Instant

Block it

Add a Disallow rule for Google-Adwords-Instant in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block Google-Adwords-Instant from crawling your entire site
User-agent: Google-Adwords-Instant
Disallow: /

# Allow Google-Adwords-Instant full access
User-agent: Google-Adwords-Instant
Allow: /

Allow & verify

Ensure your robots.txt allows Google-Adwords-Instant. Verify requests are genuine by checking the user-agent string and referring to Google's documentation.