Directory/Categories/Advertising & Marketing/Google-Display-Ads-Bot

Google-Display-Ads-Bot

Name: Google-Display-Ads-Bot
Author: Google

GoodBotVerifiedBOT

Google AdSense uses a crawler called Google-Display-Ads-Bot to verify your site when you add a site to AdSense. Operated by Google.

Operator website ↗

GoodBot

Assessment

Advertising & Marketing

What is Google-Display-Ads-Bot?

Google-Display-Ads-Bot is a web crawler operated by Google. Google AdSense uses a crawler called Google-Display-Ads-Bot to verify your site when you add a site to AdSense.

Helpful — Verified, safe crawler. Respects robots.txt and provides operator documentation.

Identification

Bot name

Google-Display-Ads-Bot

Operator

Google

Why it crawls your site

Google-Display-Ads-Bot crawls websites to collect data for advertising and marketing purposes. It is operated by Google as part of their advertising infrastructure. If you see this bot in your server logs, it is a verified crawler and generally safe.

IP ranges

Requests from Google-Display-Ads-Bot originate from these published ranges. For strict verification, match the source IP against this list in addition to checking the user-agent and reverse-DNS.

Showing 24 of 311 ranges

Block or allow Google-Display-Ads-Bot

Block it

Add a Disallow rule for Google-Display-Ads-Bot in your robots.txt file. You can also block at the server level using your web server configuration or CDN firewall rules to filter requests matching the user-agent string.

# Block Google-Display-Ads-Bot from crawling your entire site
User-agent: Google-Display-Ads-Bot
Disallow: /

# Allow Google-Display-Ads-Bot full access
User-agent: Google-Display-Ads-Bot
Allow: /

Allow & verify

Ensure your robots.txt allows Google-Display-Ads-Bot. Verify requests are genuine by checking the user-agent string and referring to Google's documentation.